Google Search

This article aims to get keyword suggestions for your keyword goals. The keywords could relate to a business, brand, product, website, app or content. By the end of this discovery process, we will have discovered thousands of keywords that relate to your current goal and offer opportunities.

In 2020 there are plenty of established sites, who rank just fine for common keywords but have never discovered the possible hidden opportunities that I hope this guide finds for you.

In this article, we will take the list and weigh each word to find the best keywords. For right now, let get that list with our use-case goal in mind.

Google Search

With 90% of the search market, Google Search is an obvious choice for our keyword analysis metrics. Don’t pay for any keyword apps yet, and there is honesty in understanding the user and simple organic suggestions from google.

If you are not sure where to start, try your business name, product name, domain names and the products or services you offer. Look at the search suggestions from searching keywords you consider suitable for your business. You will find niche opportunities for keywords and usage to improve visits to your site.

User Intent

It would help if you looked at keywords with user intent in mind. Correctly interpreting what the user intended to find with their keyword is essential. If someone found your site through a keyword, but the intended information from the search term was not on your site, this could cause the user to leave straight away.

 Associations

Association keywords are keywords that would be a positive association with your goal or use-case. An example that I can relate to is a hosting company that works the long-tail keyword ‘How to find a fast hosting provider’. Writing an article about that would help drive traffic from that associated search. A bike company marketing a racing bike might target ‘bike races coming up’ and list upcoming bike races on their site. A hospitality supply store might write about ‘how to open a restaurant’. The association possibilities go on.

Demographics and Location

It would be best if you were thinking about targeting demographics at this stage. Geographic areas will also play a part. Locations will help show your site to the right geographical area’s. Defining your advertising location will also be valuable if you start to pay for advertising.

Keyword Research Tools

Beyond Organic Google Searches some tools that can help discover additional keywords. Some are specific to analytical data from your website or other sources and can also offer insight into possible opportunities. We will only cover the free tools here.

Google Ads  – Use the Keyword Planner under tools and settings, it will be an invaluable tool. You might notice it is difficult to gauge intent as long keywords are auto filtered. Rest assured, Google has intent at the heart of its algorithm.

Google Trends – Google Trends lets you research keywords that are trending. Take a first adopter approach by discovering trending keywords related to your business or website. Keep in mind that keywords can trend seasonally.

Google Search Console – If you have an established website, find out what keywords are giving your site good results. Focus on these words; there is more of a chance to get a first or second page result for these keywords.

Answer the Public – This site will provide valuable insight into search intent for your keywords and give content ideas. https://answerthepublic.com/

In Conclusion

Start a spreadsheet and list the keywords as you find them. Now you should have a comprehensive list of over one thousand keywords. You can weigh and group them using a keyword analysis spreadsheet. You should gather data from any tools you use.

I am currently writing an article on the data you need to discover each keyword difficulty or weight. If your not ready this then its probably done. I am happy to focus on any specific tool or process in the comments.

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