Website Keyword Suggestions

This article aims to get you a list of free website keyword suggestions for your keyword goals. In 2022 there are plenty of established sites, that rank just fine for their website keywords, but have never looked at the possible opportunities that a keyword list can find.

There are hundreds and thousands of free website keyword suggestions that can be found with keywords that could relate to a business, brand, product, website, app, page content or an uncovered keyword. By the end of this discovery process, we will have discovered thousands of keywords related to your current goal and offer opportunities and reduced it to a working list.

In this article, we will take the list and weigh each word to find a list of free keywords for your use case.

How do I Get Free Website Keyword Suggestions?

There are a number of steps involved in generating a list of free keyword suggestions. You can use all of the opportunities below and fine-tune a faster method, as SEO can take time, and the more you discover the deeper the rabbit hole gets, but you can only allocate a certain amount of time towards finding the right keyword. You should balance your time.

Use Organic Google Searches

With 90% of the search market, Google Search is an obvious choice for our keyword analysis metrics. There is a benefit to understanding the user.

If you are not sure where to start, try your business name, product name, domain name and the products or services you offer. Look at the search suggestions from searching keywords you consider suitable for your business. You will find niche opportunities for keywords and usage to improve visits to your site.

Think about User Intent.

It would help if you looked at keywords with user intent in mind. Correctly interpreting what the user intended to find with their keyword is essential. If someone found your site through a keyword, but the intended information from the search term was not on your site, this could cause the user to leave straight away.

 Use Association Keywords and Articles.

Association keywords are keywords that would be a positive association with your goal or use case. An example; A bike company marketing a racing bike might target ‘bike races coming up’ and list upcoming bike races on their site, and a hospitality supply store might write about ‘how to open a restaurant. The association possibilities go on.

Demographics and Location

It would be best if you were thinking about targeting demographics at this stage. Geographic areas will also play a part. Locations will help show your site to the right geographical areas. Defining your advertising location will also be valuable if you choose to use paid advertising.

Research Tools for Free Website Keyword Suggestions

Beyond Organic Google Searches some tools that can help discover additional keywords. Some are specific to analytical data from your website or other sources and can also offer insight into possible opportunities. We will only cover the free tools here.

Google Ads  – Use the Keyword Planner under tools and settings, it will be an invaluable tool. You might notice it is difficult to gauge intent as long keywords are auto filtered. But rest assured, Google has intent at the heart of its algorithm.

Google Trends – Google Trends lets you research keywords that are trending. Take a first adopter approach by discovering trending keywords related to your business or website. Keep in mind that keywords can trend seasonally.

Google Search Console – If you have an established website, you can find out what keywords are giving your site good results. Focus on these words and there will be more of a chance to get a first or second-page result for these keywords.

Answer the Public – This site will provide valuable insight into search intent for your keywords and give content ideas.

WordPress Plugins – I use a WordPress site and do not want to spend too much time finding a focus keyword that is article-specific. Yoast SEO is an excellent plugin that fine-tunes articles. It has a focus keyphrase area that gives search volume for keywords and is a quick way to choose article keywords.

Yoast SEO Focus Keyphrase.


You can spend a lot of time on a keyword list. It is a balance of time and outcome and it’s always important to focus on what is working.

Start a spreadsheet and list the keywords as you find them. Now you should have a comprehensive list of over one thousand keywords. You can weigh and group them using a keyword analysis spreadsheet.